The Count
Directing for Video - Single
2025
FCB Canada, Toronto, ON
w: fcbtoronto.com
Chief Creative Officer: Nancy Crimi-Lamanna EVP, Global Creative Partner: Danilo Boer Executive Creative Director: Andrew MacPhee Associate Creative Director: Jacob Pacey, Brendan McMullen VP, Strategy Director: Shelagh Hartford Copywriter: Jacob Pacey, Reena Feldman Art Director: Brendan McMullen, Erika Jee Chief Strategy Officer: Shelley Brown EVP, General Manager: Tracy Little Group Account Director: Rose Noble Account Supervisor: Sophie Seidelin Head of Corporate Communications and Reputation: Tim Welsh Associate Director, Global Communications & Content: Emilie Sharp VP, Broadcast Production: Sarah Michener Senior Broadcast Producer: Tess Waisglass Production Company: Iconoclast Director: We Are From LA, Clément Durou Executive Producer: Charles Marie Anthonioz, Ian Webb, Farrah Khaled, Hayley Taylor, Alejandra Alarcon Production Service Company: Merchant Producer: Maryna Petrenko, Victor Medina, Ramya Shankar Director of Photography: Shady Hanna HOP: Colin Walker PM: Craig Watson 1st AD: Bruno Louza 2nd AD: Bronson Allen Coordinator: Peter Widdrington Location Manager: Chas Hay 1st AC: Adrian Muir 2nd AC: Susan Liu VTR: Manny Rego DIT: Kristian Wood Sound: Kevin MacKenzie, Josh Van Drumel Script Supervisor: Shawna Edward Gaffer: Nate Monk 2nd Electric: Kay Grospe Electric: Tenzir Woeser, Keegan Garland, Kristoff Gallimore Package Driver: Myles Cartier Key Grip: Cliff Ramnauth 2nd Grip: Paul Naghten Grip: Jordan Johnson, Lee Smith, Oscar Weinstein Production Designer: Daria Savic Buyer: Nicole Hutchinson Props: Allen Pavela Stylist: Tania Martins Wordrobe Assist: Anne McKay Hair & Makeup Artist: Christine Kohut, Neil Silverman Editing Company: Work Editorial Editor, Longform: Neil Smith Cutting Assistant, Longform: Fatos Marishta Editor, :60 and :30: Fatos Marishta Head of Production: Chirs Delarenal Managing Director: Erica Thompson Sound Company: Soundtree Music Music Composed & Produced by: Peter Raeburn, Luis Almau Additional Music Production: Luke Fabian, John Mourounas, Maddie Stephenson Sounds Design & Mix: Jack Patterson Additional Sound Design & Mix: Henning Knoepfel CCO: Peter Raeburn Senior Producer: Neil Athale MD: Jay James VFX Company: ARC Creative ECD: Gavin Wellsman EP: Catherine M. Fischer, Alexandra Lubrano Shoot Supervisor: Jeff Lopez 2D Lead: Antoine Douadi CG Lead: Ajit Menon, Rafael Ghencev FX: Rui Huang, Wensen Liang, Jordan Gestring CG Lighting: Steve Eisenmann, Eva Kuehlmann Compositing: Sean Loughran, Yoon-Sun Bae, Claudio Gonzalez Matte Painter: Charles Lee, Roger Hom Concept Artist: Roger Hom Matchmove Supervisor: Sergio Villegas Colour Company: ARC Creative Sr Colourist: Mikey Pehanich Colour Assist: Amonnie Nicolas Colour Assistant: Nick Yelesin Production Coordinator: Alex Ponce Casting: Powerhouse Casting Client: SickKids Foundation Chief Marketing Officer: Heather Clark VP, Head of Brand, Content & Communications: Kate Torrance Director, Brand Marketing Management: Roy Gruia Director, Public Relations & Communications: Sandra Chiovitti Associate Director, Brand Marketing: Jessica Myers Associate Director, Brand Strategy, Governance & Production: Tina Tieu-Lafrance Associate Director, Public Relations: Tania Kwong Manager, Integrated Brand Marketing: Joanna Yu Manager, Brand Strategy, Governance & Production: Anne Hernandez Coordinator, Brand Strategy, Governance & Production: Melody Zhang Manager, Public Relations & Stakeholder Relations:: Taylor Huff Associate, Community Stakeholder Relations: Kylie White Coordinator, Community Stakeholder Relations: Dymond Phillip
Winning Entry: youtu.be/qNF34ZROR8s?si=A40SzQ8KxszARro3
To mark their 150-year anniversary, SickKids launched The Count, an emotional film that focuses on the only gift that really matters, a child's next birthday. For patients at SickKids, making it from one birthday to the next isn't a given. It's a fight. Day by day, week by week, month by month, patients, families, and the hospital fight forward. Featuring 23 real SickKids patients, the spot is an emotional call-to-action to join that fight.