The Drawings

Out-of-Home - Series

2024

LG2, Quebec/Montreal/Toronto
w: lg2.com

Creative Director: Geneviève Langlois Copywriter: Guillaume Bergeron Art Director: Mario Pesant, Philippe Leduc, Marc Guilbault Strategic Planning: Lily Barrière Groppi Account Manager: Marie-Ève Despars, Jesse-Jane Stapleton, Adèle Charest-Normandeau Project Management, Production: Emmanuelle Gauthier-Laquerre Agency Producer: Emmanuelle Bérubé Editor: Antoine Hallé 2D and 3D Animation: Antoine Hallé Layout Artist: Frédérick St-Denis Illustrator: Alice, Arthur, Ellie, Romy, Lennon, Léo, Rose Chief Creative Officer: Marc Fortin, Luc Du Sault, Josh Stein Vice-President, Executive Creative Direction: Marilou Aubin Vice-President Strategy: Sophie-Annick Vallée Vice-President, Account Services: Marie-Christine Cayer Executive Creative Director: Geneviève Langlois Media Agency: La bande Media Director: Pascale Boulanger Digital Media Director: Frédérick Maheu Media Strategist: Sophie Lemieux Client: Zoo de Granby Sales, Marketing and Communications Director: Hélène Bienvenue Communication and Digital Marketing Advisor: Lysa-Jessica Labelle, Sandrine Laliberté

Poster campaign using actual children's drawings of animals sketched before and after a visit to Granby Zoo.