The Extra Bag

Consumer Direct Mail/Collateral - Series

2025

Courage, Toronto, ON
w: courageinc.com

A moving film featuring real newcomers who share what they had to leave behind when moving to Canada. The story builds to a powerful reveal as CIBC reunites them with the cherished items they thought were lost forever showing that starting a new life doesn't mean leaving the old one behind.

Founder, Chief Creative Officer: Dhaval Bhatt, Joel Holtby
Partner, President: Niki Sahni
Partner, Chief Strategy Officer: Tom Kenny
Partner, EP: Clair Galea
Executive Strategy Director: Rami Dudin
Strategist: Shradha Chauhan
Creative Director: Jesse Wilks, Gerardo Agbuya
Writer: Jesse Wilks, Jon Taylor, Kushal Lalvani
Art Director: Gerardo Agbuya, Andrea Romanelli
Associate Creative Director: Andrea Romanelli
Assocoate Creative Director: Jon Taylor
Group Accout Director: Saloni Wadehra
Account Director: Sonam Sood
Account Supervisor: Emily Broad
Senior Producer: Adriana Laborde, Elana Olavesen, Andrew Tavares
Client: CIBC
Senior Vice President, Business Partner Marketing, Personal and Business Banking: Suzy DePrizio
VP, Business Partner Marketing: Angela Sarino
Senior Director, Strategic Fragments & Franchising: Joanna Milroy
Director: Tom Malesis
Senior Manager: Tony Hua
Manager: Emma Ler
Production: Untitled Films
EP: Lexy Kavluk, Hilda Pereira
Line Producer: Kyle Welton
Production Manager: Dónal Lucey
1st AD: Jeff Cowan
Gaffer: Todd Hamacher
Key Grip: Adam McDonald
Production Designer: Jessica O'Reilly
Sound Mixer: Kristian Delchev
Wardrobe Stylist: Lisa Gentle
Key Makeup: Jasmine Duffey
Casting: Ground Glass Casting
Casting Director: Andrew Deiters
Editorial: Courage
Editor: Marcus Barrie
Assistant Editor: Parker Wales
Production Coordinator: Parker Wales
Colour and Online: Alter Ego
Colourist: Lily Henry
Colour Assistant: Daniel Saavedra
Lead VFX Artist: Joel Osis
VFX Assistant: Nupur Baria
Audio House: Berkley Inc.
Media Partner: EssenceMediaCom