The Eyes

PSA/Charity Advertising - Single

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

Ad Agency: LG2 Client: Société de l’assurance automobile du Québec Production House: Nova Film Post-Production House: Nova Film Sound Production: Circonflex Media Agency: Touché! Chief Creative Officer: Luc Du Sault, Nicolas Baldovini, Josh Stein Chief Strategy Officer: Sophie-Annick Vallée Vice-President, Executive Creative Director: Nicolas Boisvert Creative Director: Luc Du Sault Copywriter: Alexis Cadieux Art Director: Jean-Simon Charland Client Services: Alexandra Laverdière, Camille Savard, Laurence-Olivier Paquet Strategic Planning: Charlotte Arsenault Agency Producer: Claudine St-Pierre Graphic Production: Olivia Lapierre-Fortin, Marie-Ève Roussy Producer: Samuel Petitclerc, Jason Rancourt Director: David Poulin Director of Photography: Alex Nolet Production Coordinator: Émilie Auclair Editor: Louis-Philippe Gagné Colourist: Éric Denis

Heavy vehicles have huge blind spots that pedestrians and cyclists aren't always aware of. The SAAQ decided to keep road users informed and entertained by putting a huge interactive screen on a truck parked on the side of the road.