The hiring billboard
Brand Activation Campaign
Creative Director: Nicolas Boisvert Writer: Camille Gagnon, Félix-Antoine Belleville, Nicolas Boisvert Art Director: Vincent Bernard Project Manager: Marie-Christine Huppé, Isabelle Miville, Alexandra Laverdière, Laura Boutet Director: David Poulin Producer: Charles Gaudreau Sound Production: Jérôme Boiteau Media Manager: Benjamin Picard Public Relations: Marie-Pier Côté Québecor: Vincent Martel, Michel Drouin, Catherine Resch
The objective was to streamline the recruitment process by getting hold of potential new hires as they went about their daily routines. To do so, the plan was to create the very first bus shelter that hired people on the spot. By interacting with a bus shelter set up in Montreal's Saint-Michel borough, job searchers were able to have a live interview with a member from Exceldor's human resources department.