The Human Test
Experiential/Event - Single
Winning Website: instagram.com/volcanumlab
Every year, more than 115 million animals are submitted to laboratory tests. They are ill-treated, tortured, and massacred throughout the course of their lives. A lot of people do not want to see such atrocities. However, our mission was to show this heartbreaking reality. Aiming to raise awareness in people about this theme, an activist/volunteer submitted to a social experiment of what those animals suffer. For hours, he ingested cleaning supplies through a probe and submitted to electroshock.