The I Loathe Porch Pirates Package

Ideation

2025

Leo, Toronto, ON
w: leotoronto.com

Chief Creative Officer: Steve Persico Executive Creative Director: Kohl Forsberg Associate Creative Director: Jerry Yang Senior Copywriter: Michael Carey Copywriter: Ash Penco Art Director: Angelo Roldan Group Account Director: Matt Baggley VP, Post and Print Production: Gord Cathmoir Design Director: Louis Duarte Designer: Donna Liu 3D Designer: Yar Kukhtin Graphic Artist: Robin Osmond Editor: Ryan Tomka Videographer: Ryan Tomka Motion Graphics Artist: Dan Purdy Producer: Emily Ryder, William Trush SVP, Group Strategy Director: Ryan Roberts President: Ben Tarr Managing Director: Natasha Dagenais Chief Strategy Officer: Tahir Ahmad Client: ecobee VP, Brand & Marketing Communications: Nicole Avery Director, Brand Strategy & Planning: Tom Kirby Senior Communications Manager: Fatima Reyes Product Marketing Manager: Malika Minotra Senior Brand Manager: Stephanie Johnson Social Media Manager: Becky Scott Senior Manager, UX: Kevin Sormon Communications Specialist: Carys Roberts

Winning Entry: vimeo.com/1109129023/449832e277

The I Loathe Porch Pirates Package robs porch pirates of their opportunity to steal by transforming standard brown shipping boxes into something nobody wants to steal: a blue recycling bin. This design camouflages the package, making it less likely to attract the attention of porch pirates. By combining security with creativity, we demonstrated how strategic design can address real-world problems, making the campaign a powerful example of design-driven innovation.