The I Loathe Porch Pirates Package

Out-of-Home - Single

2025

Leo, Toronto, ON
w: leotoronto.com

The I Loathe Porch Pirates Package robs porch pirates of their opportunity to steal by transforming standard brown shipping boxes into something nobody wants to steal: a blue recycling bin. This design camouflages the package, making it less likely to attract the attention of porch pirates. By combining security with creativity, we demonstrated how strategic design can address real-world problems, making the campaign a powerful example of design-driven innovation.

Chief Creative Officer: Steve Persico
Executive Creative Director: Kohl Forsberg
Associate Creative Director: Jerry Yang
Senior Copywriter: Michael Carey
Copywriter: Ash Penco
Art Director: Angelo Roldan
Group Account Director: Matt Baggley
VP, Post and Print Production: Gord Cathmoir
Design Director: Louis Duarte
Designer: Donna Liu
3D Designer: Yar Kukhtin
Graphic Artist: Robin Osmond
Editor: Ryan Tomka
Videographer: Ryan Tomka
Motion Graphics Artist: Dan Purdy
Producer: Emily Ryder, William Trush
SVP, Group Strategy Director: Ryan Roberts
Client: ecobee
VP, Brand & Marketing Communications: Nicole Avery
Director, Brand Strategy & Planning: Tom Kirby
Senior Communications Manager: Fatima Reyes
Product Marketing Manager: Malika Minotra
Senior Brand Manager: Stephanie Johnson
Social Media Manager: Becky Scott
Senior Manager, UX: Kevin Sormon
Communications Specialist: Carys Roberts

Winning Entry: vimeo.com/1109129023/449832e277