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The Lawsuit for Survival

Pro Bono/PSA/Charity Entire Ad Campaign

2024

Zulu Alpha Kilo, New York, NY
w: zulualphakilo.com

Creative Chairman: Zak Mroueh Chief Creative Officer: Tim Gordon Executive Creative Director: Dean Lee Creative Director: Dan Cummings, Vic Bath Writer: Dan Cummings Art Director: Vic Bath Executive Producer: Katie Harris Account Team: Meghan Mullen, David Tremblay, Caroline Engram Head of Production: Emily Garvey, Raul Perez, Penny Ensley, Alexandra Leal Communications Planning Director: Annie Yuan Client: Global Action on Gun Control Client: Jonathan Lowy, Elizabeth Burke, Stephanie Lowet, Mary Ester, Nancy Hwa, Mike Parker, Eric Schnabelm Production Company: Chelsea Pictures Owner, President: Lisa Mehling VP, Executive Producer: Pat Mcgoldrick Director: Nadav Kander Director of Photography: Darren Lew Line Producer: Jon Dino Production Supervisor: Andrew Krasniak Production Coordinator: Christianna Miller, Hoa Vu Casting: Karmen Leech, Liz Lewis Editing Company: Final Cut Editor: Ashley Kreamer Assistant Editor: Kaylin Smida Senior Producer: Wade Weliever Executive Producer: Sarah Roebuck US Managing Director: Justin Brukman Telecine Company: Rare Medium Telecine Artist: Fergus Mccall Managing Partner: Heath Raymond VFX/Finishing House: Significant Others Managing Director: Justin Brukman Executive Producer: Alyssa St. Vincent Executive Creative Director: Dirk Greene VFX Artist: Phil Apostol Head of Design: Phil Brooks GFX Artist: Kogan Li Producer: Kyla Amols Music/Sound: Barking Owl Creative Director: Kelly Bayett, Johanna Cranitch Executive Producer: Ashley Benton Mixer: Brad Beasley

There have been over 2,700 mass shootings since Manuel and Patricia Oliver lost their son Joaquin in Parkland, Florida in 2018. Now they've taken the unprecedented step of suing the U.S. government in an international human rights court. On behalf of the Olivers, and in the name of their son Joaquin, Global Action on Gun Violence (GAGV) filed the "Lawsuit For Survival," reframing gun reform as a human rights issue and opened a promising new chapter in the struggle to reform U.S. gun laws.

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