The Love Collab

Advertising Other - Series


Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: Kraft Heinz Canada, McCain Foods Canada, Matthew Kohler, Mike Embir, David Roy, Kathryn Miskell, Nita Sandhu, Nina Patel, Daniel Gotlib, Chanel Simpson, Carlos Vidanes Chief Creative Officer: Aaron Starkman Executive Creative Director: Mike Dubrick, Leia Rogers Creative Director: Sean O’Connor, Zachary Bautista Art Director: Zachary Bautista, Grace Cho, Jake Hope Associate Creative Director: Grace Cho, Jake Hope, Cam Spires, Geoff Baillie Writer: Cam Spires, Geoff Baillie, Karine Doucet Chief Strategy Officer: Sean McDonald Strategist: Darren Yada, Julian Morgan, Sam Massooleh Producer: Claire Khan, April Haffenden, Yogi Omar, Keegan Shay Photographer: Clinton Hussey Studio Artist: Jonathan Cesar Editor: Thomas McKeen, Nigel McGuinn, Taylor McWade, Leigh O'Neill Audio House: Wave Productions Ltd. Props: Pro Modelbuilders, Nick Melchin Props: Strategic Lift, Lynne Gonzaga Group Account Director: Karlee Bedford, Sarah Riedlinger Account Director: Kai De Bruyn Kops, Elsie Blackman Account Manager: Emily Anzarouth, Michelle Rupisan PR Agency: Middle Child Media Agency: Carat, UM Canada Experiential Commerce Agency: SALT XC Coupon Execution and Fulfillment: DACS Marketing & Sponsorship

Heinz has been the leader in condiments for 150 years. McCain sells 1 in 4 fries on the planet. Both brands share a similar strategy - to reinforce their iconic status. It is only fitting to celebrate them as one of the world's most iconic power couples: fries & ketchup. We paired up for the most romantic Valentine's Day partnership on earth.