The Monthly

Advertising Other - Single


john st.

Winner: john st. Client: Shoppers Drug Mart Chief Creative Officer: Angus Tucker Executive Creative Director: Cher Campbell Creative Director: Mark Scott Art Director: Lia MacLeod Writer: Stephie Coplan Executive Director, Production: Cas Binnington Head of Production: Aimee DeParolis Agency Producer: Neal Owusu Executive Director, Design: Mooren Bofill Chief Strategy Officer: Megan Towers Director of Creative Technology: Joshua Richards Designer: Teresa Tam, Hannah Lee UX Designer: Teunis Vorsteveld Team Lead: Nick Pigott Account Director: Kristin Meier Account Supervisor: Nikita Nelson Account Executive: Ariel Segal Account Coordinator: Tristan Heighington Production Company: HeydSaffer Installation Production: Paus Woodwork, Sixpenny Photography Production: Gas Company

Women experiencing homelessness face an impossible decision: food, or tampons? The cheapest box of tampons is around $7 – putting them out of reach for many.To give homeless women round-the-clock access to free tampons, we took old newspaper boxes and rebuilt them with a custom dispensing mechanism. To preserve women’s dignity, we kept the boxes discreet by hiding them in plain sight with the name The Monthly. Shoppers Drug Mart then stocked them with tampons in at-risk neighbourhoods.