The Most Useful Shoebox in the World
Point-of-Purchase - Single
Chief Operating Officer: Norman Melamed Executive Creative Director: Ian MacKellar VP, Creative Director: Linda Carte Art Director: Kevin Belanger Copywriter: David Strasser
Winning Website: innocean.ca
Shoe boxes account for millions of tons of waste every year. For Merrell, a company so devoted to the outdoors, that fact didn't sit well. So, we decided to transform an ordinary shoe box into something indispensable. Introducing the Most Useful Shoe Box in the World: a clever redesign that transformed disposable packaging into an outdoor survival guide. Loaded with ingenuity and purposeful design, every component has been crafted to prove useful in the case of misadventure in the wild.