The Orange

Animation - Single

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

To articulate the campaign's vision, we conveyed the innocence of childhood through two key elements: Symbolic imagery: A raised fist wearing a hospital bracelet became the campaign's universal emblem. This simple, evocative symbol underscored the strength, hope and positive impact of Ste-Justine's mission. Real stories: We showcased real children whose lives were transformed by advanced medical care. These emotional narratives bridged the gap between donor contributions and tangible outcomes.

Executive Creative Director: François Sauvé
Copywriter: Guillaume Bergeron, Charlotte Perrault
Art Director: Mario Pesant, Miriam Rondeau
Strategic Planning: Stéfanie Forcier
Account Services: Julianne Guilbault, Judith Dupuis
Project Manager, Production: Justine Trottier
Agency Producer: Isabelle Fonta, Geneviève Demers
Photographer: Manon Rémillard
Integrator: Cedrick Patenaude
Chief Creative Officer: Nicolas Baldovini, Josh Stein, Luc Du Sault
Chief Strategy Officer: Sophie-Annick Vallée
Vice-President, Strategy: Stéfanie Forcier
Vice-President, Account Services: Karine Payette
Animation Director: Ben & PH
VFX Supervision: Erik Gagnon
Producer: Denise Dietz
Animator: Xavier Sailliol, Hannes Stummvoll
Environment: Eric Stevenot
Colourist: Benoît Côté
Compositing: Cesar Mion, Camille Potvin, Annes Georges
Animation and Motion: Mathieu Favreau, Ranine Chav Khun
Engineer: Frédéric Laurier, Craig Murdock
Music/Sound: François-Pierre Lue, Olivier Girard, Paul-Étienne Côté
Musical Supervision: Laurence Guichandut
President: Yanik Deschênes
PR & Influence Marketing Director: Laetitia Harty
Media Relations Manager: Pauline Lazarus
PR & Influence Marketing Coordinator: Jasmine Dufour-Grégoire
Director, Communications: Julie Veilleux
VP Marketing and Communications: Emmanuelle Ouimet
President And General Manager: Delphine Brodeur
Ad Agency: LG2
Client: Fondation CHU Sainte-Justine
Post-Production House: Rodeo FX, FAAV Studio
Sound Studio: Circonflex
Media Agency: Jungle
PR Agency: YPR