A-001a.jpg
A-001b.jpg
A-001c.jpg
A-001d.jpg
A-001e.jpg
A-001f.jpg

The Orange

Animation - Single

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

Executive Creative Director: François Sauvé Copywriter: Guillaume Bergeron, Charlotte Perrault Art Director: Mario Pesant, Miriam Rondeau Strategic Planning: Stéfanie Forcier Account Services: Julianne Guilbault, Judith Dupuis Project Manager, Production: Justine Trottier Agency Producer: Isabelle Fonta, Geneviève Demers Photographer: Manon Rémillard Integrator: Cedrick Patenaude Chief Creative Officer: Nicolas Baldovini, Josh Stein, Luc Du Sault Chief Strategy Officer: Sophie-Annick Vallée Vice-President, Strategy: Stéfanie Forcier Vice-President, Account Services: Karine Payette Animation Director: Ben & PH VFX Supervision: Erik Gagnon Producer: Denise Dietz Animator: Xavier Sailliol, Hannes Stummvoll Environment: Eric Stevenot Colourist: Benoît Côté Compositing: Cesar Mion, Camille Potvin, Annes Georges Animation and Motion: Mathieu Favreau, Ranine Chav Khun Engineer: Frédéric Laurier, Craig Murdock Music/Sound: François-Pierre Lue, Olivier Girard, Paul-Étienne Côté Musical Supervision: Laurence Guichandut President: Yanik Deschênes PR & Influence Marketing Director: Laetitia Harty Media Relations Manager: Pauline Lazarus PR & Influence Marketing Coordinator: Jasmine Dufour-Grégoire Director, Communications: Julie Veilleux VP Marketing and Communications: Emmanuelle Ouimet President And General Manager: Delphine Brodeur Ad Agency: LG2 Client: Fondation CHU Sainte-Justine Post-Production House: Rodeo FX, FAAV Studio Sound Studio: Circonflex Media Agency: Jungle PR Agency: YPR

To articulate the campaign's vision, we conveyed the innocence of childhood through two key elements: Symbolic imagery: A raised fist wearing a hospital bracelet became the campaign's universal emblem. This simple, evocative symbol underscored the strength, hope and positive impact of Ste-Justine's mission. Real stories: We showcased real children whose lives were transformed by advanced medical care. These emotional narratives bridged the gap between donor contributions and tangible outcomes.

Share