The Other Side
Consumer Print - Single
Ad Agency: UNION Chief Creative Officer: Lance Martin Creative Director: Adam Thur, Rica Eckersley Art Director: Justin Turco Copywriter: Jill Mack Director, Integrated Production: Julie Riley Studio Manager: William Leung President: Catherine Marcolin Group Account Director: Kristine Lafreniere Illustrator: Yanuar Adi Nugroho, Nurul Yaqin
At a time when most cemeteries were exclusive to one religion, Mount Pleasant Cemetery Group welcomes everyone. To tell people this, we used an ambigram to create an ad that spoke to two different groups. When viewed one way, the headline reads 'Paradise', a word associated largely with Christianity. When flipped, it changes to 'Nirvana', something mainly associated with Buddhism.