The Planet’s Scariest Bouquet

Cause-Related Advertising - Single

2024

Zulu Alpha Kilo, Toronto, ON
w: zulualphakilo.com

Creative Chairman: Zak Mroueh Chief Creative Officer: Zak Mroueh, Tim Gordon Associate Creative Director: Ivan Mallqui, Michael Romaniuk, Marco Buchar, Greg Kieltyka Art Director: Ivan Mallqui, Michael Romaniuk Writer: Marco Buchar, Greg Kieltyka Account Team: Patti Ann Cochren Chief Strategy Officer: Heather Segal Strategy Director: Meredith Ferguson Client: Environmental Leadership Canada Client: Beata Rasitsan, Skw'akw'as Sunshine Lillian PR Team: Kelly Flynn, Katie Hull Production House: Zulubot Director of Photography: Can Yuksel PA/Camera Assist: Noah Mroueh Producer: Colleen Allen, Amy Groll Post-Production: Zulubot Editor: Erin Brazeau Colour/Online: Felipe Chaparro Music/Sound: Agosto Music & Sound Craft Music Director: Claudia Incio Music Producer: Jose Campos Sound Designer: Charly García

Flowers often express love, sympathy, or gratitude, but this bouquet symbolizes climate inaction. "The Planet's Scariest Bouquet" features crafted recreations of flowers now thriving in Antarctica due to climate change, created for COP28, the world’s largest climate conference. Global leaders received digital versions on social media, and Environmental Leadership Canada delivered the actual bouquet to activists and leaders at COP28, reaching policymakers worldwide.