The Rainforest Fire Channel - PSA Ad
PSA/Charity Digital Advertising - Single
Zulu Alpha Kilo, Toronto, ON
Ad Agency: Zulu Alpha Kilo Creative Director: Zak Mroueh Art Director: Michael Romaniuk Writer: Jackson Kemp Designer: Vince Rozas Account Team: Rob Feightner, Eric Kormos, Haley Holm Planning Team: Stephanie Gyles Client: Amazon Rainforest Conservancy, Jana Bell Media Agency: UM Media Team: Kate Mateer Producer: Marko Stevelic Production House: Zulubot Editor: Ashlee Mitchell Audio Engineer: Stephen Stepanic Interactive Developer: Jake Edwards
Winning Entry: insight-ideas.com/2020/rainforest-fire-channel
We replaced the classic Fireplace Channel with real footage of the Amazon burning. It live-streamed right through to New Year’s, reminding everyone of the one fire we should all be watching closely over the holidays.