The ScrapsBook

Art Direction - Single


Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkcanada.com

Client: IKEA Canada Head of Art: Joel Holtby Creative Director: Joel Holtby, Jake Lim Writer: Justin Santelli Art Director: Dorota Pankowska Designer: Erin Struble, Jake Lim Chief Creative Officer: Aaron Starkman Executive Creative Director: Mike Dubrick Strategist: Shereen Ladha, Stacy Ross, Sean McDonald Account Director: Sarah Riedlinger, Daniel Riggi Account Manager: Megan Christopher Print Producer: Narine Artinian Producer: Spencer Houghton, Nicole Gomez, Sara Melvin, Todd Harrison Production Artist: Brad Kumar Production Company: Fuze Reps Photographer: Maya Visnyei Retoucher: Lisa Hordyk Stylist: Claudia Bianchi Post-Production: R+D Productions Editor: Leigh O’Neill Audio House: Vapor Music

The IKEA ScrapsBook is a cookbook dedicated to cooking with the bits of food you'd usually think of as waste or compost, like carrot tops or banana peels. It was made in collaboration with ten chefs from across North America, who filled it with fifty unique scrap-based recipes. The book itself was designed with sustainability in mind, featuring solvent-free inks, recycled paper, and exposed binding that minimized glue, all to ensure a near-zero carbon footprint.