The Showdown

Entire Advertising Campaign

2025

Cossette, Toronto, ON
w: cossette.com

Executive Creative Director: Andrew Chisholm, Jason Hill Social, Creative Director: Darya Klymenko Creative Director: Matt Moore Copywriter: Zeina Samaha Designer: Luisa Bojaca, Angel Chun, Uche Obi, Brook Scott Producer: Lindsay Hann Producer, Social: Lilly Nesbit VP, Strategy: Dan Cameron Strategy Director: Nicole Stanhope Sr. Digital Strategist: Nicole Vasarevic VP, Managing Director: Bryden McDonald Group Business Director: Carly Syme, Wendy Doan Account Supervisor: Santana Symeonides Account Executive: Madison LeBlanc Chief Creative Officer: Driscoll Reid Chief Strategy Officer, Cossette (Ontario & West): Sub Nijjar Packaging Agency: HAVI Production House: Circle Production Offline: Nimiopere Film Editorial Audio House: Beacon Street Studios Colour: Royal Muster Finishing: Feather Media Agency: OMD PR Agency: Weber Shandwick Client: McDonald's Canada

Tapping into McDonald's iconic sports heritage, The Showdown reimagined a classic rivalry for a new generation using the tone, pacing, and restraint of modern sports cinema. Starring two of hockey's biggest names, the film embraced their chemistry and real-life rivalry instead of relying on dialogue. Tension and escalation drove the story. Every frame was built to entertain, not sell. The game was packed with easter eggs: chirps, trivia, trickshots and throwbacks that only true fans would catch.