The Sizzle Board

Out-of-Home - Single

2025

No Fixed Address, Toronto, ON
e: awards@nofixedaddressinc.com

Client: Greenfield Natural Meat Co. Ad Agency: No Fixed Address

Sizzling bacon and rain sound exactly the same. Trust us it's true. So we thought maybe rain could create the sizzle of Greenfield Natural Meat CO. bacon in a billboard? So we tried it. It worked. Introducing: The Sizzle Board, the first billboard with sound design by Mother Nature. Using a programmatic buy that only ran the billboard when it rained, we took delicious video of Greenfield bacon and made mouths water by letting the rains from above create the sizzle. Mmmmm.