The Sizzle Board

Out-of-Home - Single

2025

No Fixed Address, Toronto, ON
e: awards@nofixedaddressinc.com

Ad Agency: No Fixed Address Chief Creative Officer: Alexis Bronstorph, Kelsey Horne Executive Creative Director: Jamie Marcovitch President: Priyanka Goswami Associate Creative Director: Anton Mwewa Art Director: Anton Mwewa Senior Writer: Hayley McOstritch Art Director: Angela Vuong Designer: Meriç Karabulut VP, Media: Amanda Chapman Media Director: Fernanda Cunha Media Buyer: Kate Ukolova Group Account Director: Shawne Elnicki Account Supervisor: Sarah Loo Project Manager: Sydney Bokser VP, Integrated Production: Cherie O’Connor Integrated Producer: Nina Buis Content Creator: Devante Mowatt VP, Strategy: Brittany Dow Strategist: Michael Vassos, Nicole Mason Photographer: Ethan Andrews, Jared Mason Client: Greenfield Natural Meat Co. VP, Brand and Marketing: D’Arcy Finley Brand Marketing Director: Amanda Chan Brand Marketing Director: Amanda Chan Brand Marketing Manager: Neil Thakore Brand Marketing Advisor: Lauren Stone

Sizzling bacon and rain sound exactly the same. Trust us it's true. So we thought maybe rain could create the sizzle of Greenfield Natural Meat CO. bacon in a billboard? So we tried it. It worked. Introducing: The Sizzle Board, the first billboard with sound design by Mother Nature. Using a programmatic buy that only ran the billboard when it rained, we took delicious video of Greenfield bacon and made mouths water by letting the rains from above create the sizzle. Mmmmm.