The Strip-cident

Digital Engagement Campaign

2024

McCann Canada
w: mccann.ca

Creative Director: Bill Schaefer, Amy O'Neill Copywriter: Ethan MacDonald, Megan Burrow Art Director: Menna Toeima, Melissa Powell Group Strategy Director: Liam Brown Chief Strategy Officer: AJ Jones Junior Strategist: Kira Segal-Pillemer SVP, Director of Production: Stef Fabich Producer: Deanna Krueger Account Supervisor: Claire Morand Group Account Director: Theo Wolski-Davis VP, Director of Client Service: Patrick O'Donovan Senior Channel Manager: Phil Dos Santos TV Spot Editing: Craft Toronto Production: Free Society Colour: Darling PR: Ketchum Media: Initiative Canada Client: Wendy’s Restuarants Canada

We snuck an item Gen Z loves into an order of something we needed them to love: Wendy's French Toast Sticks. One TikTok food hack and a millions of views later, Strips and Sticks were born.