The TD Super Portfolio

Ideation - Series

2025

Leo, Toronto, ON
w: leotoronto.com

Chief Creative Officer: Angus Tucker Creative Director: Noah Feferman Associate Creative Director: Robin Soukvilay, Evan Wallis Senior Art Director: Danielle Zablocki Senior Copywriter: London Choi President: Ben Tarr Chief Strategy Officer: Tahir Ahmad Managing Director: Natasha Dagenais EVP, Portfolio Lead: Rachel Poad VP, Account Director: Rebecca Hickman Account Director: Krzysztof Iwanicki, Paulami Mehta SVP, Group Strategy Director: Ryan Roberts Strategy Director: Zaid Khan Senior Producer: Kaitlyn Balmer VP, Post and Print Production: Gord Cathmoir Senior Retoucher: Jon Krogh Editor: Peter Guzda Audio House: Pirate Sound Media Agency: Unison Media, MSL Canada Account Director, Media Planning: Nicolle Williams Associate Director, Media Planning: Christina Pereira Senior Planner, Media Planning: Raghav Budhraja Vice President: Sarah Burns Account Manager: Liam Oldershaw Media Relations Strategist: Aly Tsourounis Client: TD Bank Senior Vice President, Chief Marketing Officer, Canada: Maja Neable VP, Wealth Marketing: Michael Letsche VP, Brand Marketing: Michael Armstrong AVP, TD Direct Investing Marketing: Ryan Kalsi AVP, Brand Marketing: Sarah Green Senior Manager, Brand Marketing: Brad Buset Marketing Manager, TD Direct Investing Marketing: Mary Jane Ardron Senior Manager, TD Direct Investing Marketing: Bhavin Lad Senior Manager, Corporate and Public Affairs: Natasha Ferrari

Winning Entry: vimeo.com/1110296307/82c17a1e6a

We turned Super Bowl ads into investment opportunities with the TD Super Portfolio, a virtual portfolio linking big-game brands to their stocks, encouraging customers to think of TD Easy Trade™ every time they saw the brands they love. Don't just watch the ads, invest in them.