The world needs more nerds

Out-of-Home - Series


Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Ad Agency: Rethink Client: Science World Creative Director: Leia Rogers, Rob Tarry Art Director: Sheldon Rennie, Jake Gauthier Writer: Jordon Lawson, Evan Kane Producer: Sarah Lee, Scott Russel, Jillian Arsenault Editor: Megan O’Connor Post Production House: R+D Productions, Cycle Media Audio House: Wave Productions Audio Engineer: Craig Warrian Director of Strategy: Darren Yada Amplification Strategist: Samantha Cheng Account Services: Tianna Fung, Dan Culic, Heather Zelman

Winning Website: rethinkcanada.com

To help keep Science World inspiring young kids, we created a fundraising campaign that leveraged it's core demographic – nerds.