The world needs more nerds

Entire Advertising Campaign


Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Client: Science World Creative Director: Leia Rogers, Rob Tarry Art Dirctor: Sheldon Rennie, Jake Gauthier Writer: Jordan Lawson, Evan Kane Producer: Sarah Lee, Scott Russell, Jillian Arsenault Editor: Megan O’Connor Post Production House: R+D Productions, Wave Productions Audio House: Cycle Media Audio Engineer: Craig Warrian Director of Strategy: Darren Yada Amplification Strategist: Samantha Cheng Account Services: Tianna Fung, Dan Culic, Heather Zelman

Winning Website: rethinkcanada.com/work/science_world/2020/digital-social/the-world-needs-more-nerds

To help keep Science World inspiring young kids, we created a fundraising campaign that leveraged it's core demographic – nerds.