There's Nothing Mini About It

Copywriting for Broadcast

2024

Leo Burnett, Toronto, ON
w: leoburnett.ca

Ad Agency: Leo Burnett Toronto Chief Creative Officer: Steve Persico, Lisa Greenberg Executive Creative Director: Kohl Forsberg Group Creative Director: Ryan Kukec Copywriter: Ryan Kukec Associate Creative Director: Tyler McKissick Art Director: Tyler McKissick Managing Director, Account Services: Natasha Dagenais Chief Strategy Officer: Tahir Ahmad VP, Production Director: Emma Du Boisson Senior Producer: Jesse Katzev Producer: Stephanie Walker-Wells, Mike Spilchuk Junior Producer: Jacob Akman VP, Group Account Director: Mandy Eaton Account Director: Janelle Pepin Integrated Project Manager: Nina Berry Strategy Director: Mike Coulson Director, Creative Technology: Felix Wardene Digital Project Manager: Tom Degez Digital Designer: Erin Wilson Web/Flash Developer: Jacqueline Adediji Senior Developer: Dan Purdy Broadcast Business Manager: Lisa Devine VP, Post and Print Production: Gord Cathmoir Editor: Raquel Velasquez Music/Sound: Grayson Music Audio Director: Tom Westin, Lowell Sostomi Composer: Andrew Austin Executive Producer: Kelly McCluskey Engineer: Kevin MacInnis, Vlad Nikolic, Brian Bernard Coordinator: Kevin MacInnis Media Partner: Starcom PR Partner: MSL Client: WK Kellogg Co. Canada Head of Marketing: Jeff Chatterton Senior Brand Marketing Manager: Ally Bogdanova

There's nothing mini about Mini-Wheats! We showed Mini-Wheats! are made to fill you up with the energy to tackle the day with these series of big, energetic songs that are made to fill your ears up.