This is Sean Hill's Brain
Craft Ideation - Single
Zulu Alpha Kilo, Toronto, ON
Ad Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Creative Director: Catherine Allen, Ian Simpson Creative Director Design: Ryan Booth Designer: Katina Constantinou Art Director: Sarah Quinto Writer: Julia Forrester Account Team: Rob Feightner, Eric Kormos Planning Team: Heather Segal Client: CAMH, Centre for Addiction and Mental Health, Sarah Chamberlin, Trina Klinck, Alison Parks Agency Print Producer: Laura Dubcovsky Photographer: Nick Wong Mac Artisit: Susan Bolder Printer: CJ Graphics
The Krembil Centre at CAMH studies mental health with an unprecedented, AI-led approach. To connect with potential donors interested in tech, Scientific Director Dr. Sean Hill introduced himself personally – by sending them a scan of his own brain. The art prints were delivered with a book that used Sean as an example for the ways each new brain analyzed can advance mental health research and help reach the goal of personalized medicine.