Too Much Fun

Transit Vehicle - Series

2018

Rethink
w: rethinkcanada.com

Company: Rethink Client: Playland Creative Directors: Leia Rogers, Ian Grais, Chris Staples Art Directors: Jake Hope, Hans Thiessen, Melissa Haebe Writer: Sean O'Connor Print Producer: Kerry Bhangu Photographer: Clinton Hussey Strategist: Darren Yada Studio Artist: Jonathon Cesar Printing Company: Total Graphics Account Manager: Steph Hurl

Let your social media out — this year’s campaign turned all the bodily fluids associated with fear, fun, and nausea into fun-loving, positive emojis.