Trojan & Chill
Copywriting Broadcast - Single
Client: Trojan Canada, Gregory Major, Sarah Joseph, Frayan Mama, Jawwad Khan Chief Creative Officer: Matt Hassell Executive Creative Director: Glen D'Souza Copywriter: Matt Hassell, Nicole Luzine Art Director: Glen D'Souza, Sabino Lops Agency Producer: Jackie Pal, Johanna Stewart Planner: Andrew Carty VP: Julien Bissuel Account Director: Nicole Legate Account Executive: Jasmine Madalena Video Editor: David Quach Project Manager: Kelly Bounds Studio Artist: Rachel Laird Visual Effects: The Vanity Audio House: Eggplant Music + Sound
Winning Entry: thisisthework.ca/trojan
Trojan Canada created a feature-length film during the pandemic to help modernize the brand and stimulate sales in a declining category. We knew “Netflix and Chill” was euphemism for sex, but thought…why bother with the “Netflix” part at all? And thus, “& Chill” was born. This feature film premiered on TV and YouTube. It features no plot, no characters and no real picture and no distractions from your “chill.” All the twists and turns, command performances and action are left to the audience.