Uber Eats Horror Codes

Out-of-Home - Series

2024

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Chief Creative Officer: Daniel Lobatón Executive Creative Director: Tara Lawall Associate Creative Director: Gabriel Sehringer, Jessica Pester Copywriter: Gabriel Sehringer, Lauren Cooper, Alvaro Palma Art Director: Jessica Pester, Cara Johnson, Alejandro Saavedra Creative Director: Cara Johnson, Lauren Cooper, Alejandro Saavedra, Alvaro Palma Chief Strategy Officer: Sean McDonald Chief Operating Officer: Caleb Goodman Executive Creative Director, Design: Hans Thiessen Designer: Anne Zeygerman Head of Production: Laura Rioux Associate Director of Integrated Production: Kate A. Spencer Associate Director of Digital Production: Kyle Hicks Tech Lead: Brad Stapleton Senior Developer: Ken Malley Studio Manager: Todd Bennett, Scott Russell Studio Artist: Jonathan Cesar Group Strategy Director: Nicole Rajesky Group Business Lead: Kate Naylor Account Director: Karley Edwards, Sara Lemmermeyer Account Supervisor: Regina Trimble Account Manager: Dishant Verma PR Lead: Meredith Montgomery PR Specialist: Kaitlyn Vian Production House: Biscuit Filmworks Director: Aaron Stoller Line Producer: Mala Vasan DP: Michael Gioulakis Production Designer: Don Burt Post Production Company: Arcade Executive Producer: Fanny Cruz Editor: Brad Waskewich Colour: Harbor Colorist: Roman Hankewycz GFX: Scott Pallo Audio House: Pickle Music Chief Creative Officer: Alexis Estiz Executive Creative Director: James Zavaleta Managing Director: James Zavaleta Producer: Matt Kerr Composer: Godi Gaviria, Alexis Estiz Sound Designer: Godi Gaviria, Robbie Gardunio Engineer: Robbie Gardunio Photographer: Duane Cole, Denis Gutiérrez-Ogrinc Client: Uber Eats, Georgie Jeffreys, Kirsten Cave, Ana Lazareff, Ecole Weinstein, Nina Golik, Sydney Lindsey

Each Halloween, retailers fight it out using promo codes like SPOOKY10. We wanted to make a promo code as memorable and relevant to Halloween as possible, breaking through in culture as a brand that truly understands horror. We got the IP to the 10 greatest horror films. We took their most famous quotes, and turned them into promo codes for candy.