UFA - The Never Ending Day
Craft Copywriting Broadcast - Single
C&B Advertising, Calgary, AB
Creative Director: Phil Copithorne Client Service Director: Leigh Blakely Copywriter: John Eresman Account Supervisor: Rachel Lende Account Director: Byron Edwards
Winning Entry: vimeo.com/377152904
UFA's members are always focused on what's directly in front of them. Their work never stops. They don't have the luxury of resting on past achievements because in their world, competition is unrelenting, markets are unforgiving, and the environment is unpredictable. The moment the grain's in the bin, the well's capped and the load's delivered, that's when the job is complete –and when the next job begins.