Direction - Single
Banfield, Ottawa, ON
Client: Public Safety Canada Creative Director: Craig Lobban, Timothy Jones Senior Writer: Derrick Outram Senior Designer: Stephen Pollock Designer: Katrin Emery Strategy Director: Lindsay Gavey Strategist: Mark Brownlee Global Account Director: Kristal Felea Agency Producer: Koa Padolsky
Winning Entry: vimeo.com/513067147
Human trafficking is a global problem that happens in Canada more than people think. But there are many misperceptions—95% of Canadians confuse it with human smuggling. To raise awareness of this problem we used shipping containers as a metaphor for what people think human trafficking is, then revealed the truth inside.