Wall for Women

Experiential/Event - Single


Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkcanada.com

Client: YWCA Metro Vancouver Associate Creative Director: Sheldon Rennie, Jordon Lawson Art Director: Abrie Miller, Sheldon Rennie, Nada Hayek Writer: Thom Peters, Jordon Lawson, Emily Betteridge Designer: Sheldon Rennie, Abrie Miller Chief Creative Officer: Aaron Starkman Executive Creative Director: Leia Rogers, Morgan Tierney Producer: Sarah Lee, Scott Russell, Sarah Vingoe, Terri Winter Studio Artist: Jan Day, Jonathon Cesar Strategist: Aliz Tennant, Samantha Cheng, Darren Yada Chief Strategy Officer: Sean McDonald Director of Photography: Eric Arnold Editor: Megan O'Connor Account Director: Kennedy Crawford Account Manager: Winnie Woo Illustrator: Ola Volo Developer: Steve Lam Digital Designer: Sheldon Rennie

Domestic violence is a problem that hides in plain sight. And due to the pandemic, it's risen 30% in Canada, causing an increased demand for YWCA services. So we partnered with artist Ola Volo to create the Wall for Women, a 42-foot tall mural of hope in downtown Vancouver with six hidden QR codes triggered by any smartphone camera. Each QR code brought people to a donation page to support YWCA services for women experiencing domestic abuse.