Wäsche of the Wild

Brand Activation Campaign

2025

Zulu Alpha Kilo, Vancouver, BC
t: 416-777-9858
e: awards@zulualphakilo.com
w: zulualphakilo.com

Ad Agency: Zulu Alpha Kilo Chief Creative Officer: Tim Gordon Executive Creative Director: Dean Lee Creative Director: Dan Cummings, Vic Bath Copywriter: Dan Cummings, Tilden Lincoln Art Director: Vic Bath, Lizzie Cox Account Team: David Tremblay, Lauren Hutton Chief Strategy Officer: Heather Segal Executive Strategy Director: Erica Shalinsky Executive Director, Comms Planning & Technology: Sean Bell Client: Destination BC – Maya Lange, Karla Grenon, Elisa Tang, Julia Zhang, Raman Deol, Martin Walter Media Agency: Wasserman, Noise Producer: Teresa Bayley, Andrew Sekine Studio Artist: Jenny McCracken Production Company: Unit9 Creative Director: Sam Cannon Technical Director: James Medcraft Technical A/V Partner: Urban Screen Production Design: Silly Berlin Unit9 Line Producer: Magnus Augustin Managing EP: Mindy Lubert Production Lead: Sarah Barson

Germans love road trips and wilderness adventures. This makes northern British Columbia the perfect tourist destination for this market. Car washes are a beloved ritual in Germany, where washing your car at home is illegal because of environmental concerns. So we turned a Hamburg car wash into our media channel, transforming its mechanical space through 3D projections and advanced sensory technology. The world's first immersive car wash for the world's most immersive road trip.