We're All Fucked

Music - Single

2025

ONE23WEST, Vancouver, BC
w: one23west.ca

Ad Agency: ONE23WEST Client: BC Securities Commission Chief Creative Officer: Rob Sweetman, Bryan Collins, Mooren (Mo) Bofill Creative Director: Ryan Semeniuk, Kyle Waye, David Casey Agency Producer: Ryan Scott VP, Managing Director: Jaime Nilsson Account Director: Samantha Faloon Group Account Director: Maurine Cardoso Director of Digital: Sasha Abrams Web Developer: Matthew Pierce, Nicole Farley Strategy Director: Jared Gill Production Company: MJZ, Radke Films Executive Producer: Scott Mackenzie, Tony DiMarco, Max Yates Line Producer: Gill Gardner Director: Steve Ayson Director of Photography: Tico Poulakakis Editing Company: Cycle Media Editor: Matthew Griffiths Online Editor: Rob Doucet Colourist: Sam Gilling Visual Effects: The Embassy President: Winston Helgason Head of Studio: Steve Woo VFX Supervisor: Paul Copeland Compositing Supervisor: Alexey Alekhin Producer: Danielle Kinsey Associate Producer: Pushkar Atre Rigging: Rafael Nunez Lookdev: Gueschem Degni Tracking: Wes Lee, Gueschem Degni Animator: Wes Lee, Daniel Madina Lighting: Gueschem Degni Compositor: Alexander Reid, Allan Morel Music Supervision: Walker Music Producer: Danielle Soury Composer: Sean McVerry Sound Designer: Ignacio Zas Senior Executive Producer: Stephanie Pigott Managing Director: Sara Matarazzo Business Affairs: Deanna Romine

Winning Entry: avoidaiscams.investright.org

A.I. is getting scarier every day. It’s taking jobs, spreading misinformation and now 71% of British Columbians say they're worried about falling victim to A.I. fraud. They’re thinking what we’re all thinking — that we’re all fucked. Our strategy was simple: use music’s unique ability to tap into the zeitgeist in an attention-grabbing way to let folks know that they’re not all fucked, because the BC Securities Commission is here to help them spot and avoid A.I. investment scams.