Welcome Back, Aliens!

Out-of-Home - Single

2024

One Twenty Three West, Vancouver, BC
w: 123w.ca

Executive Creative Director: Rob Sweetman, Bryan Collins, Jeff Harrison, Mooren (Mo) Bofill Creative Director: Rob Terry, Gail Pak, Jesse Wilks, Gerardo Agbuya Art Director: Andronicus Wu Sr. Copywriter: Jon Dawe VP, Managing Director: Natalie Wu Account Director: Katie Muir Producer: Aliya Tarmo Studio Artist: Rich Parkes Strategist: Colin Carroll Director of Photography: Kristine Cofsky Photographer: Kristine Cofsky, Gabe Hall Post-Production Company: Post Pro Media Post Producer: Kylie Kumar Editor: Don Macdonell Visual Effects: Corey Clarkson Audio House: Grayson Music Group Executive Producer: Kelly McCluskey Composer: Mark Domitric Audio Engineer: Eric Hulme Animation House: Sequence Group Creative Director: Ian Kirby Executive Producer: Daniel Sioui Compositing Lead: Jacob Owens Animation Lead: Jacob Owens 3D Generalist: Brock Fint Digital Painter: Andrew West Designer: Mark Stuckert Client: Explore Seattle Southside

Winning Website: seattlesouthside.com

Aliens last visited Seattle Southside in '47, but haven't returned since. So to invite them back to see all the changes, we turned the one thing that Aliens love to abduct most—cows—into abductable out-of-home ads. When the cow covers get scanned by Aliens, they're taken to our retro-style tourism video on Seattle Southside's website, which can be converted from English to Alien. And by targeting Aliens, we inadvertently attracted human tourists back to the region, too.