Craft Direction - Single
Mosaic North America, Toronto, ON
Executive Creative Director: Jess Willis Creative Director: Dave Thornhill Associate Creative Director: Sasha Newton Copywriter: Mathew Levinson, Dave Thornhill, Sasha Newton Project Manager: Nicole Windrem Designer: Harpreet Singh, Katharine Lane, Nick Pilon VP: Ashleigh Millar Client Service Director: Danielle Bablich Account Manager: Dan Tallent Agency Producer: Marie Pierre Toure, Julia Morris, Claire Galea Production Company: Revolver Films Director: John Grammatico, Vanya Drakul Director of Photography: Bobby Shore Line Producer: Peter Oad Production Designer: Benoit Morin Executive Producer: Luc Frappier, Richard Cureton, Michelle Rich, Kristen Van Fleet, Maggie Blouin Pearl Post-Production: Saints/Darling Editor: Griff Henderson Assistant Editor: Kerstin Juby Visual Effects: Darling, Lauren Rempel Colourist: Kassi Bellamy Producer: Morgan Campbell Audio Producer: Pirate Sound Designer: Kyle Anderson
To discourage drinking and driving amongst Gen-Xers and Boomers, we brought back an iconic ad of their beer drinking years – but with a twist. Replacing humans with smart devices, we partnered with Uber to reimagine Budweiser's Whassup with a fully integrated Super Bowl campaign and the largest Uber promo code in Canadian history.