The Cheapest Radio Ever

Young Blood Radio - Series

2018

john st.
t: 416-348-0048
e: angus.tucker@johnst.com
w: johnst.com

To keep the cost of their groceries as low as possible, No Frills, a discount grocery store in Canada, used a free online text to voice reader to read their radio commercials rather than spending tens of thousands of dollars on actors, recording studios, and editors. The agency writer wrote the ads, recorded them on her laptop using the text to voice reader, and shipped them directly to the radio stations.

Company: john st.
Young Blood: Maddie Rosenberg, Ela Kallonen
Chief Creative Officer: Angus Tucker
Creative Director: Cher Campbell
Copywriter: Maddie Rosenberg
Art Director: Ela Kallonen
Agency Producer: Aimee DeParolis
Production Company: john st.

Winning Entry: dropbox.com/s/kile22k7nf4jrzx/The%20Cheapest%20Radio%20Ever.mp3?dl=0