Wildfire, Watchtowers

Cause-Related Advertising - Single

2025

Publicis, Toronto, ON
w: publicis.ca

Rogers turned its rural towers into wildfire detection units, helping identify fires 16 minutes faster than any other system. Built without ads or media spend, the initiative protected Canadians, earned national media, and redefined what telecom infrastructure can do. It transformed brand trust through climate resilience and meaningful action.

Chief Creative Officer: Vinicius Dalvi
Head of Art: Victor Yves
EVP, Managing Director: Serene Gaspar, Bobby Malhotra
Chief Strategy Officer: Mary Chambers
VP, Strategy: Tim Hopkins
Group Creative Director: Catherine Allen, Ian Simpson
SVP, Brand Director: Ngaio Potts
Group Account Director: Plinio Campos
Account Director: Rachel Dickey
Associate Creative Director: Kevin Hoessler, Steven Tiao, Rodrigo Molina
Senior Producer: Christine Stephens
Senior Graphic Artist: Jason Rooney
QA Manager: Shahid Qureshi
Senior Proofreader: Calvin Young
Manager, Proofreading/QA: Kirit Patel
Manager, Image Editor: Catherine Mazerolle
Print Production Manager: Maria Goss
Editor: Isaac Winter, Ingrid Theiner
Junior Colourist: Ibnul Sarker
Colourist: Adam Kemp
Assistant Editor: Erika Girotti
Motion Graphics Artist: Livia Apra
Audio House: Grayson Music
Post Producer: Rebecca Burtnik
Flame Assistant: Jacob Landmark
Flame Artist: Kevin Asis
Client: Rogers