Wildfire, Watchtowers

Corporate Responsibility Campaign

2025

Publicis, Toronto, ON
w: publicis.ca

Chief Creative Officer: Vinicius Dalvi Head of Art: Victor Yves EVP, Managing Director: Serene Gaspar, Bobby Malhotra Chief Strategy Officer: Mary Chambers VP, Strategy: Tim Hopkins Group Creative Director: Catherine Allen, Ian Simpson SVP, Brand Director: Ngaio Potts Group Account Director: Plinio Campos Account Director: Rachel Dickey Associate Creative Director: Kevin Hoessler, Steven Tiao, Rodrigo Molina Senior Producer: Christine Stephens Senior Graphic Artist: Jason Rooney QA Manager: Shahid Qureshi Senior Proofreader: Calvin Young Manager, Proofreader/QA: Kirit Patel Manager, Image Editor: Catherine Mazerolle Print Production Manager: Maria Goss Editor: Isaac Winter, Ingrid Theiner Junior Colourist: Ibnul Sarker Colourist: Adam Kemp Assistant Editor: Erika Girotti Motion Graphics Artist: Livia Apra Audio House: Grayson Music Post Producer: Rebecca Burtnik Flame Assistant: Jacob Landmark Flame Artist: Kevin Asis Client: Rogers

Rogers turned its rural towers into wildfire detection units, helping identify fires 16 minutes faster than any other system. Built without ads or media spend, the initiative protected Canadians, earned national media, and redefined what telecom infrastructure can do. It transformed brand trust through climate resilience and meaningful action.