Windows Break

Experiential/Digital Engagement - Single

2025

Courage, Toronto, ON
w: courageinc.com

Founder, Chief Creative Officer: Dhaval Bhatt, Joel Holtby Partner, President: Niki Sahni Partner, Chief Strategy Officer: Tom Kenny Creative Director: Hemal Dhanjee, Steve Ierullo Writer: Hemal Dhanjee, Kushal Lalvani Art Director: Steve Ierullo Group Account Director: Alex Karayannides Account Director: Sacha Alleyne Account Supervisor: Niharika Chadha Account Executive: Jordan McConnell Senior Strategist: Lyndsey Westfall Editor and Motion Graphics: Marcus Barrie EP: Clair Galea Junior Producer: Sunaina Arora Post Producer: Sunaina Arora Client: KitKat, Nestlé Senior VP, CMO: Tracey Cooke Marketing Leader, Everyday Confectionary: Riona Coller Senior Marketing Manager: Aseem Gulati Marketing Manager: Zeeshan Quereshi Assistant Marketing Manager: Danielle Weiss Animation: Alter Ego Motion Designer: Ian Flaig Producer: Bobbi Dedman Media Partner: Thrive Media

On July 19, 2024 the world experienced the biggest IT outage in history. In minutes, millions of Windows users saw the same thing - the blue screen of death. With devices around the world on a break, the brand synonymous with breaks—KitKat—turned a moment of global frustration into a timely reminder to Have a break.