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Winter Tires Can't Stand The Heat

Point-of-Purchase - Series

2020

WAX Partnership, Calgary, AB

Creative Director: Chris Lihou Art Director: Filipe Biondi, Sam Benesh Copywriter: Monica Sommerville, Chris Lihou Design Director: Monique Gamache Account Manager: Michala Allen Illustrator: Brad Pickard

Summer roads are to winter tires, as global warming is to the Arctic.

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