Winter Tires Can't Stand The Heat
Point-of-Purchase - Series
WAX Partnership, Calgary, AB
Creative Director: Chris Lihou Art Director: Filipe Biondi, Sam Benesh Copywriter: Monica Sommerville, Chris Lihou Design Director: Monique Gamache Account Manager: Michala Allen Illustrator: Brad Pickard
Summer roads are to winter tires, as global warming is to the Arctic.