World’s Oldest Esports Team
Ideation - Single
Zulu Alpha Kilo, Toronto, ON
Client: HomeEquity Bank, Royal Canadian Legion, Niary Toodakian, Yvonne Ziomecki, Vivianne Gauci, Erin Wilson Creative Director: Zak Mroueh Art Director: Vic Bath, Michael Romaniuk Writer: Dan Cummings, Marco Buchar Designer: Zoe Kim, Vic Bath Account Team: Anjelica Kapetanos, David Tremblay Planning Team: Tim Hopkins Media Agency: OMD Media Team: Dwayne Mataseje, Mitchell Cornelisse PR Agency: Provident Communications Post Producer: Morgan Campbell Production Company: Zulubot Producer: Mitch Cappe, Mariya Guzova Editor: Micah Rix-Hayes, Ashlee Mitchell
Winning Entry: insight-ideas.com/2020/homeequity-team-legion
To keep Remembrance Day relevant for younger generations, Home Equity Bank partnered with The Royal Canadian Legion to recruit four veterans (all over 90 years of age) to form the world's oldest Esports team; Team Legion. Video game influencers on Twitch, YouTube and Facebook Live joined them on virtual battlefields not to play, but to lay down their controllers, hear their stories and honour their service.