Write for Rights

Copywriting for Static Ads

2025

Cossette, Montreal, QC
w: cossette.com

Production House: Septième Media Agency: Cossette Media Production Company: Consulat Chief Creative Officer, Cossette Est: Anne-Claude Chénier Creative Director: Alexandre Jutras Copywriter: François-Julien Rainville, Maxime Paiement, Andrew Lord, Steven Morie Art Director: Philippe Leblanc Producer: Rachel Demers, Laurence Campeau Print & Digital Producer: Marie-Ève Thibodeau, Daniel Cartier, Mélissa Audette Photographer: Mathieu Lévesque Photo Studio Production: Jonathan De Aguas On-Set Art Director: Pascal Brousseau Media Planning & Activation: Maude Larue, Maxime Schont, Lalla Mariam Haïdara Client: Amnistie internationale Canada francophone – France-Isabelle Langlois, Maude Choquette, Gabrielle Pauzé

To mark International Human Rights Day, Amnesty International runs its largest annual campaign: the Write for Rights Marathon. This event mobilizes thousands of people around the world each year to write letters of hope to those whose most fundamental rights are being violated, while also putting pressure on authorities. With an impressive success rate—over 75% of individuals unjustly imprisoned and supported by the organization have been released—the impact of the campaign is undeniable.