Write for Rights

Copywriting for Static Ads

2025

Cossette, Montreal, QC
w: cossette.com

To mark International Human Rights Day, Amnesty International runs its largest annual campaign: the Write for Rights Marathon. This event mobilizes thousands of people around the world each year to write letters of hope to those whose most fundamental rights are being violated, while also putting pressure on authorities. With an impressive success rate—over 75% of individuals unjustly imprisoned and supported by the organization have been released—the impact of the campaign is undeniable.

Production House: Septième
Media Agency: Cossette Media
Production Company: Consulat
Chief Creative Officer, Cossette Est: Anne-Claude Chénier
Creative Director: Alexandre Jutras
Copywriter: François-Julien Rainville, Maxime Paiement, Andrew Lord, Steven Morie
Art Director: Philippe Leblanc
Producer: Rachel Demers, Laurence Campeau
Print & Digital Producer: Marie-Ève Thibodeau, Daniel Cartier, Mélissa Audette
Photographer: Mathieu Lévesque
Photo Studio Production: Jonathan De Aguas
On-Set Art Director: Pascal Brousseau
Media Planning & Activation: Maude Larue, Maxime Schont, Lalla Mariam Haïdara
Client: Amnistie internationale Canada francophone – France-Isabelle Langlois, Maude Choquette, Gabrielle Pauzé