Your Break Your Rules

Directing for Video

2024

Courage, Toronto, ON
w: courageinc.com

Ad Agency: Courage Inc. Chief Creative Officer: Dhaval Bhatt, Joel Holtby President: Niki Sahni Chief Strategy Officer: Tom Kenny Creative Director: Hemal Dhanjee, Steve Ierullo Copywriter: Emma Lorenzi Senior Strategist: Lyndsey Westfall Group Account Director: Alex Karayannides Account Director: Sacha Alleyne Account Supervisor: Niharika Chadha Account Executive: Jordan McConnell Executive Producer: Clair Galea Agency Producer: Dan Rankin Editing Company: Nimiopere Editor: Raj Ramnauth Assistant Editor: Jack Considine Producer: Hannah Stone Executive Producer: Julie Axell Production Company: Spy Films Director: Angelo Cerisara Executive Producer: Marcus Trulli Line Producer: Chris Boddy Production Manager: Alan Kuipers Director of Photography: Krzysztof Trojnar Casting: Jigsaw Transfer, Online and VFX: Alter Ego Colourist: Wade Odium Colour Assistant: Malini Khotsiphom Lead VFX Artist: Joel Osis VFX Artist: Saba Zahir Executive Producer: Hilda Pereira VFX Producer: Bobbi Dedman Client: KitKat SVP, Chief Marketing Officer: Tracey Cooke Marketing Leader, Everyday Confectionary: Riona Coller Senior Marketing Manager: Aseem Gulati Marketing Manager: Zeeshan Quereshi Assistant Marketing Manager: Jenny Chu Leader, Media & Communications: Katherine Fera

Winning Entry: drive.google.com/file/d/1XtE5avl2seRznYvvPK7ZqyuNvjpo0Uh-/view?usp=sharing

"What's the proper way to eat a KitKat?" It's a question that has sparked years of passionate debate among both casual and die-hard chocolate lovers. But it's really quite simple: your break, your rules. We took the opportunity to show the kind of fun you can have when you break away from convention—whether it's with your creativity or your snacks.