Your Cheers Their Ears

Experimental/Artistic - Single

2021

Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkcanada.com

At the Tokyo 2020 Olympics, the arenas were noticeably quiet. Between travel restrictions and an outright ban on cheering from the IOC, athletes were competing without the support they rely on. So we teamed up with Kraft Peanut Butter and Team Canada to give fans a way to #StickTogether with our athletes from 8,000km away. Fans could record their cheers, which were sent straight to our athletes' ears in Tokyo.

Client: Kraft Peanut Butter
Creative Director: Joel Holtby, Jamie Marcovitch
Associate Creative Director: Marko Pandza, Jason Kerr
Art Director: Jason Kerr
Writer: Marko Pandza
Strategist: Julian Morgan
Head of Strategy: Sean McDonald
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Producer: Alex Butt, Shelby Spigelman, Terri Winter, Dana Gadsden
Broadcast Producer: Laura Rioux
Print Producer: AJ Merrick
Production Company: Animals
Director: Jason Van Bruggen
Director of Photography: Stuart Cameron
Line Producer: Gillian Marr
Post-Production: Saints Editorial
Editor: Mark Paiva
Assistant Editor: Nick Coleman
Online: Darling
Online Editor: Paul Binney
Online Assistant: Sophia Sam
Grading: Alter Ego
Colourist: Wade Odlum
Audio House: TA2 Music
Developer: Brad Stapleton, Ken Malley
Digital Artist: Alex Fleming
Audio Creative Director: Steve Gadsden
Engineer: Oliver Wickham
Green Earbud Fabricator: Viper Marketing
Account Director: Amy Greenspoon, Kai De Bruyn Kops, Maiuran Sivakumar
Account Manager: Nina Erceg-Gogic