Your Cheers Their Ears

Experimental/Artistic - Single

2021

Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkcanada.com

Client: Kraft Peanut Butter Creative Director: Joel Holtby, Jamie Marcovitch Associate Creative Director: Marko Pandza, Jason Kerr Art Director: Jason Kerr Writer: Marko Pandza Strategist: Julian Morgan Head of Strategy: Sean McDonald Chief Creative Officer: Aaron Starkman Executive Creative Director: Mike Dubrick Producer: Alex Butt, Shelby Spigelman, Terri Winter, Dana Gadsden Broadcast Producer: Laura Rioux Print Producer: AJ Merrick Production Company: Animals Director: Jason Van Bruggen Director of Photography: Stuart Cameron Line Producer: Gillian Marr Post-Production: Saints Editorial Editor: Mark Paiva Assistant Editor: Nick Coleman Online: Darling Online Editor: Paul Binney Online Assistant: Sophia Sam Grading: Alter Ego Colourist: Wade Odlum Audio House: TA2 Music Developer: Brad Stapleton, Ken Malley Digital Artist: Alex Fleming Audio Creative Director: Steve Gadsden Engineer: Oliver Wickham Green Earbud Fabricator: Viper Marketing Account Director: Amy Greenspoon, Kai De Bruyn Kops, Maiuran Sivakumar Account Manager: Nina Erceg-Gogic

At the Tokyo 2020 Olympics, the arenas were noticeably quiet. Between travel restrictions and an outright ban on cheering from the IOC, athletes were competing without the support they rely on. So we teamed up with Kraft Peanut Butter and Team Canada to give fans a way to #StickTogether with our athletes from 8,000km away. Fans could record their cheers, which were sent straight to our athletes' ears in Tokyo.