2024 Paris Olympics Invitation

Promotional Packaging - Single

2025

Leo, Toronto, ON
w: leoburnett.ca

Chief Creative Officer: Lisa Greenberg VP, Group Creative Director, Design: Man Wai Wong Design Director: Marcelo Hong Senior Designer: Aaron Rinas Group Creative Director: Marcus Sagar Associate Creative Director: Layton Wu Copywriter: Layton Wu Senior Graphic Artist: Graham Bowman VP, Group Director: Kim Le President: Ben Tarr Chief Strategy Officer: Tahir Ahmad Managing Director, Account Services: Natasha Dagenais Chief Creative Officer: Steve Persico Manager, Print Production and Studio: Kevin Stephen Group Account Director: Kristine Black Client: Bell Canada Senior VP and Chief Brand Officer: Devorah Lithwick VP, Brand and Sponsorship: David Kennedy Senior Manager, Brand Management: Julie Baillargeon

Bell, Canada's largest telecom company, is a longtime sponsor of the Canadian Olympic Team. Five macarons were developed exclusively for their 2024 Paris Olympics Invitation, pairing the Olympic ring colours with a distinctly French flavour profile. When combined, the five macarons formed the five Olympic rings. From Brie de Meaux representing the blue ring to French 75 for yellow, the result was a window into the Paris Games and the city's rich culinary culture and savoir-faire.