2025 ADCC AWARDS

Entire Promotional Design Program

2026

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkcanada.com

To promote the 76th ADCC Awards, we defended original thought against the rise of AI. The campaign's visual identity transformed discarded AI 'slop' into haunting human figures that visually collapse, exposing their lack of a soul. The campaign served as a powerful reminder that while machines can mimic form, they cannot replicate the curiosity, taste, and intuition of a human. The message was clear: when it comes to creating award-winning work, human creativity remains irreplaceable.

Executive Creative Director, Design: Hans Thiessen
Associate Creative Director: Justin Kowalczuk
Designer: Justin Kowalczuk
Associate Creative Director: Hannah Au
Copywriter: Hannah Au
Senior Motion Designer: Jesse Shaw
Account Director: Tianna Fung
Chief Creative Officer: Aaron Starkman
Chief Strategy Officer: Sean McDonald
Client: Advertising & Design Club of Canada; Michelle Ovcaric, Alexis Bronstorph