24 Steps

Pro Bono/PSA/Charity - Series

2026

K72, Montreal, QC
e: bonjour@k72.ca
w: K72.ca

Vice-President: Pierre-Luc Paiement Creative Director: Chantal Gobeil Art Director: Alex Sauvageau Associate Creative Director: Joël Letarte Copywriter: Joël Letarte Client: Fondation de BAnQ

To promote the National Library and Archives of Quebec Foundation's fundraising campaign, where donors could have their name engraved on one of the 24 steps of the Grande Bibliothèque, we developed a graphic system inspired by progression. Without depicting stairs, the visuals use rhythm, typographic shifts, and motion to evoke moving forward. The number 24 anchors the concept, creating a minimal and contemporary visual language that turns an abstract idea into a compelling call to action.