Typography-Environmental/Experiential Application - Single
Paprika, Montreal, QC
Creative Director: Louis Gagnon Art Directors: Louis Gagnon, Vedran Vaskovic Typographer: Vedran Vaskovic
Béatrice Vachon's house is one of the many properties in Sainte-Marie that will fall to the hands of demolition workers following the floods of spring 2019. Torn about witnessing this forced separation from his childhood house, our creative director felt that a symbolic gesture had to be made: to write on the walls of the house the names of people who have lived there and visited it for decades. Personalized typography takes up the architectural details of the columns as an ode to the house.