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2ndSkin

Complete Rebrand Identity Program

2025

Imédia, Quebec, QC
w: firmecreative.com

Project Director: Jennifer Audy Project Coordinator: Lily Horclois Brand Strategist: Isabelle Thibeault Creative Director: Marie-Joëlle Lemire Art Director: Claudie Déry Client: 2ndSkin

2ndSkin, a Quebec-based company specializing in custom clothing and promotional items, has revamped its identity to modernize its image and strengthen its market position. As a leader in its category in Quebec, they continue to set the standards for customization. The concept reflects 2ndSkin's expertise in image transfer and screen printing. The number 2 doubles to form an S, symbolizing duplication and symmetry, while bold typography and a vibrant red colour palette convey energy and audacity.

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