4/20 Pre-rolls

Promotional Packaging - Single

2025

Zulu Alpha Kilo, Toronto, ON

Chief Creative Officer: Brian Murray, Jenny Glover Chief Design Officer: Stephanie Yung Creative Director: Kevin Sato Art Director: Kevin Sato Creative Director: Michael Siegers Art Director: Michael Siegers Creative Director: Addie Gillespie Writer: Addie Gillespie Creative Director: Jonah Flynn Writer: Jonah Flynn Designer: Ana-Marija Matic, Sam Dal Monte Account Team: Alyssa Guttman, Alex Berube, Amy Nguyen Chief Strategy Officer: Heather Segal Strategy Director: Cameron Fleming Client: Pizza Pizza– Adrian Fuoco, Amber Winters, Adam Williamson, Zoë Pagazani, Ivy Yu, Raymond Luk, Raymond Fan Executive Producer: Laura Dubcovsky Producer: Bita Mazaheri Media Agency: Media Experts Media Experts Team: Faebri Michetti, Lily Lazzara, Maya Rocca, MacKenzie McNevin, Rahim Dhrolia PR Agency: spPR Production Company: Zulubot Director of Photography: Edward Pond Executive Producer: Adam Palmer Food Stylist: Kay Pollock Post-Production Company: Zulubot Zulubot Post Producer: Amy Groll, Lena Hamady Photographer: Tanios Nims Editor: Can Yuksel, Erin Brazeau Colourist: Can Yuksel Online Artist: Can Yuksel Audio: Can Yuksel Assistant Editor: Adrian Gluvakovich Lead Production Artist: Ashleigh O’Brien Lead Interactive Artist: Andrew Martin Senior Studio Artist: Aron Harris Studio Operator: Henry Eugenio

To appeal to those participating in cannabis cultures biggest day, 4/20, the pizzeria took their popular Stromboli, and rolled it to look like a giant joint. The Pizza Pizza Pre-Rolls are also part of the Hot Box, an incognito pizza-box filled with paraphernalia like flavoured pineapple express rolling papers and a Creamy Ganja grinder that looks like the iconic dipping sauce. The campaign urges people to get yours before they go up in smoke after 4/20.